I always thought there was something too good about the village the Smurf’s lived in. I know they had Gargamel to contend with but that was manageable, carpet bombing on the other hand was unexpected. UNICEF has created a marketing campaigned aimed at frightening children raising money and awareness for the UN’s Children fund.

It opens with the Smurf’s dancing, hand in hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom-shaped houses until, without warning, bombs begin to rain from the sky.

The Smurf’s scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurf’s.

The video can be viewed here.